Typhoo is launching its first brand campaign in almost five years. The three-month ‘OO Please campaign includes a huge consumer stunt with visual projection, mass experiential sampling, radio advertising and sponsorships, PR, and social media.
The campaign kicked off last night with shoppers in Liverpool witnessing a Typhoo takeover of locations throughout the city centre, alongside consumer sampling.
Des Kingsley, CEO of Typhoo Tea, says: “Typhoo has always been known for its bold, cheeky personality and our new campaign sets out to re-engage the nation’s tea drinkers with our iconic ‘OO.
“The ‘OO Please campaign gives the infamous ‘OO in Typhoo a new lease of life. We’ve put this to the test and the ‘OO’ in Typhoo perfectly expresses the emotion of being asked if you would like a brew. “Brew? ‘OO Please”.
“We are very confident that, as we increase our marketing focus and distribution, demand for our iconic, quality brand will be particularly strong amongst the nation’s tea shoppers.
“We want to re-establish ourselves as one of the nation’s best loved tea brands and deliver profitable growth in the UK and internationally. We’re advising retailers to stock up on Typhoo brands as product awareness will be at an all-time high”.
The first phase of ‘OO Please follows a business restructure last year which saw Zetland Capital, a London based Private Equity firm, become a majority shareholder and Abercross expand its shareholding.