Leading Coconut Water brand, ZICO, is launching ZICO Chocolate – a delicious new variety that will be available to independent retailers from 1st July.
ZICO Chocolate, which is hugely popular in the USA, combines all of the natural replenishing benefits of ZICO Coconut Water, but with a delicious, natural chocolate flavour. It’s also low calories at just 20 calories per 100ml, is gluten free and provides a source of magnesium and other electrolytes including potassium.
Available in 400ml resealable bottles, ZICO Chocolate will retail at an RSP of £1.79 and boasts eye catching recyclable packaging. The July 1st launch will be supported in store with further marketing activity to follow for the wider distribution roll out.
In addition to the new flavour launch, ZICO Coconut Water is further expanding it’s offering by adding original flavour, 900ml pack formats to the range. This sku will move ZICO from an on the go product to also being a fridge staple, with the multi-serve pack increasing ZICO’s presence in the coconut water category and providing the consumer with more occasions to consume ZICO.
To raise awareness for the ZICO brand and the new products entering the market, a high profile marketing initiative, #TheEverydayActive, is being launched. The campaign, which will be fronted by British singer-songwriter, Jessie Ware, will aim to inspire the nation to carry out every day healthy activities, such as walking to work, to improve their overall health and fitness.
Jessie Ware launched the campaign with an exclusive live VIP gig on 17th June, at the top of The Gherkin in central London. This was supported with a high reach promotion on Kiss FM, where consumers were offered tickets to the event. Tickets to the gig were also offered via a promotion on the brand’s facebook page, and this competition was publicized through an ad in the Metro.
#TheEverydayActive will also be supported by an exciting social media campaign. Activity will celebrate people’s achievements by offering expert tips, rewards, competitions and events through Twitter and a bespoke facebook application.
ZICO launched its Coconut Water in the UK in 2011 and it is currently the fastest growing coconut water brand (Nielsen May 2013). Made from fresh young coconuts, hand harvested in Thailand and Indonesia, ZICO contains essential electrolytes including potassium. This makes it the ideal drink to replenish and refresh – whether it’s after a big sporting event or a short cycle to work.
Your working day is a workout. ZICO Coconut Water celebrates the active in your everyday. You may not run a marathon every weekend but you definitely tackle daily challenges. Whether you raced the bus and won or beat the lift with the stairs, celebrate those little victories by renewing yourself with ZICO.