The Yorkshire Crisp Company is launching a brand new flavour to its range of delectable gourmet crisps. Hot on the heels of the award-winning Roast Lamb & Mint flavour, the new addition – ‘Sweet Cured Ham & Pickle’ will feature as a ‘guest flavour’ in the single 40g bags.

Featuring the subtle sweetness of home-cured ham with a smoky hint and finishing with a tang of pickle, this new flavour will be the perfect picnic accompaniment for 2013.

Said Tim Wheatley of The Yorkshire Crisp Company: “We hope this new addition will be as successful as the Roast Lamb & Mint, which won a prestigious Great Taste Gold Award in 2011 and was our first non-vegetarian crisp. All our crisps are hand cooked and made entirely from selected local ingredients to ensure they have that extra special taste of Yorkshire.”

The new ‘Sweet Cured Ham & Pickle’ flavour crisps will be available from mid-March 2013.

The Yorkshire Crisp Company

Tel: 01909 774411

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