This summer, Yoplait has teamed up with Disney UK to launch a brand-new Star WarsTM Frubes range. The collaboration will see an on-pack competition giving shoppers the chance to win a trip to Orlando, Florida to visit Star Wars: Galaxy’s Edge, the all-new land at Walt Disney World Resort.
Each tube and Frubes box will resemble a different coloured lightsaber giving kids the chance to be inspired by their favourite Jedi and battle it out over lunch.
Landing on shelves at the end August ahead of the release of Star Wars: The Rise of Skywalker, in cinemas 19th December, the nine-pack variety boxes are the perfect way to get kids excited about snack-time at school.
Rosanne McDonnell, Brand Manager for Frubes, said: “Frubes are perfect for lunchboxes and after school snacks as we know that children love the tasty fruity flavours, and now they can have even more fun with our Star Wars-inspired tubes. We’re really excited about this collaboration and are confident it will encourage kids to play.”
The launch coincides with the announcement that Frubes now supports Public Health England’s Change4Life. The Change4Life Good Choice badge will appear on the Frubes TV advert and on shopper marketing materials, including barkers and dedicated gondola ends.
Disney Kitchen is a package design that aligns Disney’s everyday food and drink portfolio under one identifiable banner. Disney has created this range of products to be fun for kids, taste great and offer good value. In order to carry the Disney Kitchen design, the new Frubes Star Wars range must meet a number of Disney’s requirements, such as its everyday nutritional guidelines, product quality and integrity checks and International Labour Standards.
McDonnell adds: “As a brand Frubes is all about ensuring that kids have fun wherever they are, but we also have a job to play in guaranteeing that children get the goodness they need. As category leaders (Frubes is currently a £22.4million brand), we need to reassure parents of the benefits of yogurt and educate them on how nutritious Frubes are – that’s why we’re working closely with Change4Life and Disney.”
A great lower sugar option, Frubes tubes are a source of calcium and vitamin D, with natural flavouring and no added colours.
The launch will be supported by an updated TV advert and VOD. The limited-edition packs will be available from 26th August until the end of September.
 Nielsen Grocery Multiples, Value sales, Period ending WE25.05.19