As one of the largest world food suppliers to the UK’s leading supermarkets, Surya Foods delivers quality ethnic foods from around the world to its consumers. Its portfolio of products ranges from Asian, Oriental and Afro-Caribbean to Polish and African products.
Established in the 1980s, the Harwich-based company is a rapidly expanding family business with an £80 million turnover and an employee base of over 400. It has steadily grown into one of the country’s leading world food specialists. Surya’s expertise lies in bringing quality ethnic foods from around the world to its consumers, offering great products at competitive prices.
To maintain and support its leading status, Surya Foods has taken a new step in its commitment to promoting its fast growing brands, with a new marketing initiative. The key brands that will be under the spotlight in the coming months are: premium rice brand Laila Rice; Big Up – the inspired energy drinks available in three varieties; Reggae Kitchen – an umbrella brand for Surya’s Caribbean ranges – Jamaica’s Pride, Island Sun and Cawoods, all of which will be amongst the key labels that will be included in Surya’s ambitious marketing drive this year.
The first phase of the promotional activity began in June when Surya Foods took its first foray into TV sponsorship on leading Asian channels B4U Music and Star Plus. The success of this campaign has meant Laila Basmati Rice was seen by over 1 million south Asian consumers and is now firmly established as a quality product. Following a redesign of its packaging, and having secured listing across all the major national and independent retailers, 2013 is a year of investment and growth in the Laila brand’s portfolio.
Another Surya brand that will receive significant investment this year will be Big Up energy drinks. The energy drinks sector has been the fastest growing drinks sector in the UK, with sales growth of more than 60 per cent between the 2007 and 2012 period. In a fast-expanding market the Big Up range of energy drinks already stand out due to their inspired flavouring as the first Caribbean themed energy drinks in the UK. With further investment this will add impetus to the rise in popularity of the products.
Harry Dulai, Commercial Director at Surya Foods said: ‘The World Food market is growing at a rapid pace with ethnic products gaining an increasing prominence on the supermarket shelves. Surya Foods is excited to be at the forefront of this sector and now plans to continue with its strategic marketing campaign for the year ahead. Our ambition is to firmly establish all of our brands as the market leaders offering exceptional quality at competitive prices.”
Tel: 01255 553 652