NESCAFÉ is engaging with convenience retailers to make the most of the important winter trading period with an exciting promotion offering the chance to win £1,000 cash every week*. Running from 28th September until 20th December, the campaign has been designed to support retailers whilst driving engagement and sales across the NESCAFÉ portfolio with one of the UK’s most trusted and recognisable coffee brands.
With the opportunity to win one of 12 x £1000 cash prizes available, retailers can enter by purchasing a qualifying case of selected NESCAFÉ products and texting the word “CASH” along with the last four digits of the product barcode to 80800. One winner will be drawn each week throughout the promotional period, giving retailers multiple opportunities to take part and win.
The promotion spans across the range of NESCAFÉ products, including core PMP favourites that shoppers continue to seek out.
For the first time, the promotion includes NESCAFÉ’s growing iced coffee range.
Coffee remains a staple category for convenience retailers, particularly as consumers look for trusted brands that deliver quality and value. NESCAFÉ continues to be a leading choice for shoppers, with NESCAFÉ having 59% share of category in Symbols and Independents*, making it an essential fixture in stores across the UK.
Our latest initiative demonstrates NESCAFÉ’s commitment to supporting retailers and unlocking opportunities for growth across the portfolio.
This time of year is extremely challenging for retailers and this campaign offers reward for their tireless commitment.
The simple entry mechanic makes participation quick and easy, allowing busy retailers to enter without any complicated processes. Every qualifying purchase gives retailers another chance to win, creating an added incentive to stock up on key lines and keep shelves filled with products shoppers know and love.
As colder weather approaches and demand for hot beverages increases, the promotion arrives at an ideal time for retailers to focus on the coffee category. The £1,000 weekly cash prize can provide a welcome boost for independent businesses, whether invested back into the store, used to support future growth plans or simply enjoyed as a well-earned reward.
With strong brand recognition, high shopper appeal and a straightforward route to entry, NESCAFÉ’s latest retailer campaign offers convenience stores an additional reason to engage with the category this season. In Symbols and independents NESCAFÉ’s share of category is 59%, driving the category growth of +3.6% (Circana UK, Symbols & Independents, Value Sales 52w/e 8th Aug’26) there has never been a better time to stock up on NESCAFÉ and be in with a chance of winning while serving shoppers with the coffee brands they trust.
Please find the link to the Terms and Conditions below.
Terms and conditions | Retailer Text to Win Promotion | NESCAFÉ | GB
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