Leading porridge and oat cereal brand, White’s (www.whitesoats.co.uk), who has been milling and producing porridge oats and oat cereals in Tandragee, Co. Armagh for 178 years, has secured new business in 800+ Aldi stores nationwide with White’s Toasted Oats Apple & Cinnamon Crunch (RRP £3.30, 500g).
White’s has been a supplier to Aldi in the Republic of Ireland for over 10 years and more recently started supplying porridge oats into Aldi GB. This most recent listing will strengthen White’s efforts in introducing new consumers to the brand outside of its domestic market.
Danielle McBride, Brand Manager of White’s Oats, said:
“Our partnership with Aldi has developed over the past decade resulting in significant growth and creating the opportunity to introduce our White’s brand to Aldi shoppers for the first time, via our award-winning Toasted Oats product. A favourite among Northern Ireland consumers, White’s Toasted Oats has won many great taste awards and we are confident that the taste and flavour that consumers have come to love will resonate with Aldi GB shoppers. This is an exciting channel for us and we hope this will be the first of many new listings for White’s in Aldi GB.”
White’s has a strong heritage with equally strong health credentials which is something retailers and consumers increasingly value. Its farming partnerships with growers along with its 178 years of milling expertise make it perfectly placed to add real value to retailers and consumers through its offer.