Twister, a popular choice for families, has launched its first shape innovation since its debut in 1982 with new Wall’s Twister 3ster. Featuring an innovative shape, bright colours and a unique combination of three delicious new flavours – vanilla, strawberry and mango, this new addition is one of a kind and carries Unilever’s Responsibly Made For Kids promise which gives parents reassurance around which ice creams children can enjoy.
Unilever’s ‘Responsibly Made for Kids’ promise means they are <110Kcals per single-serve, include clear front of pack nutritional labelling and adhere to Unilever’s recently evolved responsible marketing and advertising to children principles.
This set of Unilever’s global principles, published earlier this week, sets out 15 principles around marketing to children. In the UK, Unilever will meet these principles by the end of 2020.
The New Wall’s Twister 3ster is available in in Asda, Sainsburys, Tesco and will soon be listed in Ocado.
- Twister 3ster 5x70ml RRP** – £2.20 (Stick multipack)
- Twister 3ster 70ml RRP** – £1.10 (Single Stick)