There is one thing that is guaranteed to drive debate in every household across the UK at Christmas, and that’s Brussel Sprouts. With this in mind, Walkers, the nation’s favourite crisp brand, is launching a new festive range of Christmas dinner flavours, including the first ever Brussel Sprouts flavoured crisp.
Aiming to spark debate across the nation and drive incremental sales for retailers, as well as capturing their customers’ Christmas spirit, Walkers is launching two Christmas dinner flavoured multipacks, one including a Brussels Sprouts flavour for the sprout lovers or, for those who are not a fan, a pack containing alternative delicious festive flavours:
- Christmas dinner for sprout lovers includes – Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours
- Christmas dinner for sprout haters includes – Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours
The flavours also available in single-serve packs are Turkey & Stuffing, Pigs in Blankets & Brussels Sprouts.
Andrew Hawkswell, Marketing Manager, at PepsiCo, comments: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater.”
The limited edition range will be available from Monday 15th October. To further celebrate the launch, in-store marketing, TV, digital and PR activity will also follow to ensure shoppers don’t miss the latest innovation from Walkers.
 Based on total UK sales data, Walkers were the best-selling crisps brand as recorded by Nielsen (52 week data to 18.11.17).