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Walkers Oven Baked snacks are back on air, with the help of brand ambassador Gary Lineker. The TV ad includes a new tag that focuses on the latest addition to the range – Oven Baked with Veg – delicious wheat, potato and vegetable snacks. The TV ad also goes hand in hand with digital support.

Helen Strachan, Brand Manager at PepsiCo said “The category has grown three times faster than the savoury snacks category over the last ten years[1], driven largely by Walkers Oven Baked – the number one in this category, growing 76% in the last three years alone[2]. We hope to continue this success, by increasing visibility of Oven Baked with Veg through its addition in the latest TV advert.’’

Walkers Oven Baked with Veg is available in two delicious flavours, both of which pack a punch: Beetroot & Sweet Chili, and Sweet Potato & Paprika. They are available across single serve (35g), multipack (6 x 23g) and sharing bags (140g).

The media campaign is live and will run until the 8th March.

[1] Nielsen 2010-2019, Kantar 2019 PC Lapsers, Razor: Healthy Attitudes UK 2019

[2] Nielsen Scantrack | BFY Database | MAT TY 11.01.20 | Total Coverage

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