Walkers is expanding its flavour range with the launch of two delicious new flavours; BBQ Pulled Pork and Spicy Sriracha.
These exciting flavours will be available throughout 2019, across multipack and single serve formats. A high-impact TV and digital marketing campaign featuring brand ambassador Gary Lineker, alongside a mystery celebrity guest, will be supporting the launch, as well as in-store activation, POS and sampling.
Walkers have used insight tools to identify flavour trends that are emerging throughout Britain to modernise its flavour range, with the distinctive flavours BBQ Pulled Pork and Spicy Sriracha coming out top of the list for 2019. Britain’s taste palate is evolving and unique new flavours are becoming increasingly mainstream. According to research, 45% of UK shoppers are likely to experiment with new flavours[1], with global influences coming from both America and Thailand. With Sriracha sauce sales growing 8% year-on-year[2], these new flavours will help retailers capitalise on this growing opportunity.
Andy Hawkswell, Marketing Manager at Walkers comments: “With our leading-edge insight tools we’re able to get a deep understanding of the flavours that Brits enjoy eating and talking about. With these two delicious new flavours we are launching in February, we’ve been able to create crisps that truly bring the tastes of the nation to life. ”
“We have seen excellent results from our consumer testing, with 95% of consumers saying they would purchase BBQ Pulled Pork, and 90% of consumers saying they would purchase Spicy Sriracha. We are very proud of these new flavours and expect strong sales for retailers.”
Both BBQ Pulled Pork and Spicy Sriracha are available in the newly designed Walkers packaging, which has a premium finish and will help deliver greater visibility on shelf.
[1] McCormick, GlobalData 2017 Q1 global consumer survey
[2] Euromonitor International
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