Premium snack brand Manomasa has secured a national listing with retailer Waitrose for two of its Latinspirited tortilla chip varieties, taking the number of SKUs stocked by the retailer to six.
Manomasa Serrano Chilli & Yucatan Honey and Green Lemon & Pink Peppercorn varieties have been available from Waitrose nationwide from April in 160g bags, RRP £2. They are already stocked by Ocado, Whole Foods and some independent delicatessens, with Green Lemon & Pink Peppercorn also available in Tesco and Sainsbury’s.
In addition, Waitrose will be stocking new 40g snack packs of the Green Lemon & Pink Peppercorn and Manchego & Green Olive varieties, designed for on-the-go eating.
All Manomasa varieties are certified gluten free and, with the exception of Manchego & Green Olive, all are dairy free and suitable for vegetarians and vegans.
“Our increased presence in Waitrose comes at a time when consumers are increasingly looking for premium snack solutions which include real ingredients that deliver on taste,” comments Manomasa director, Charlotte Simpson.
“Manomasa is ideally placed to maximise this opportunity, particularly as we source our ingredients from all around the world to make unique flavour combinations that are seriously scoopable.
“We want to take ownership of premium tortillas at a time when Latin American food is hugely popular with consumers. This should enable us to capture a bigger share of the UK’s premium snacking category.”
93% of UK adults consume crisps and crisp-like snacks, with 43% of adults choosing to eat tortilla chips. Premiumisation of snacking is on the increase, with 42% of consumers preferring premium snack brands in crisps and crispstyle snacks, which demonstrates the challenge for Manomasa to grow penetration further.
Pure Latin passion goes into creating every variety within the Manomasa range. The chips are all unique in flavour, texture and shape, and every ingredient is chosen with the utmost care and attention to ensure Manomasa continues to deliver innovative and adventurously flavoured varieties to meet consumer demand.