Premium British e-liquid company, Vape Dinner Lady, has launched a selection of its most popular flavours into around 500 Asda stores nationwide. The momentous move follows a successful trial at Asda, Hereford, and marks an important landmark in making premium eliquids more accessible to everybody, 24/7.

The trail-blazing Blackburn based e-liquid company, will be selling a limited range of its bestselling flavours, including Lemon Tart and Apple Pie, but will continue to offer its full range of award-winning products to independent vape stores, both on the high street and online.

Responding to increased demand from consumers, coupled with calls from Public Health England to make e-liquids available on prescription to help smokers kick the habit, momentum for Vape Dinner Lady’s ambitious expansion plans is high. The company is in talks with several FMCG retail groups and is on target to double its distribution network within the next six months.

Commenting on the exciting retail partnership with Asda, Vape Dinner Lady founder, Mo Patel, said: “Vape Dinner Lady has always been known for shaping the industry. We see this move as a huge step forward for the vaping industry and community. When a company such as Asda embraces the e-liquid market, awareness of vaping in general will increase.

There are 10 million smokers in the UK that we want to help switch to vaping. Being available at Asda stores 24/7 is such a huge benefit to vapers and will increase demand for quality e-liquids across the board.”

Leigh Vance, Asda Buying Manager – Kiosk, Front of Store., said: “We’re really excited to significantly extend our E-liquid range at Asda. E-liquid is a fastgrowing market and Asda wants to ensure that customers can purchase these products in a Fast and Friendly environment for good value.

Founded less than two years ago by Blackburn based entrepreneur, Mo Patel, Vape Dinner Lady supplies its unique, old-skool school pudding inspired range of quality e-liquids to retailers in over 60 countries across Europe, Australia and America.

A commitment to investing in the use of premium grade ingredients manufactured in the UK, coupled with a more customer-focused approach, has helped scoop Vape Dinner Lady no less than 13 international awards, including ‘Best E-liquid’ for “Lemon Tart” at the Hall of Vape Expo in Stuttgart Germany, and most recently, “Best Dessert” at Vape Jam in London.


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