- BOOST, official sports and energy drink partner to the Betfred Super League, gives their support to the upcoming 7-in-7: The Grand Finale challenge.
- Sir Kevin Sinfield to conclude 7-in-7 series this September in aid of those impacted by Motor Neurone Disease (MND)
BOOST, one of the UK’s leading functional drinks brands, are proud to announce they are one of the official partners of Leeds Rhinos legend Sir Kevin Sinfield’s upcoming 7-in-7: The Grand Finale challenge.
The challenge is the final endurance feat undertaken by Sir Kevin and will see the Rugby League legend take on the challenge of running seven ultra-marathons in seven days ahead of the Super League Grand Final on Saturday 3rd October.
The challenge will start at the home of the current Rugby League World Club Champions Hull KR and will visit each of the home grounds of the 12 English Betfred Super League clubs. Kevin will finish the challenge at the Super League Grand Final in front of an expected 70,000 fans at Old Trafford, with fans cheering Kevin to his finish line on the pitch.
BOOST, owned by AG Barr, are the Betfred Super League’s exclusive official sports and energy drink partner and have brought the energy to Super League grounds throughout the season with their matchday activations. Since launching in 2001, Boost has become a leading functional drink brand across the UK, passing an incredible milestone of over 10 million cases sold. The BOOST range spans energy, isotonic sport, hydration and energy powders, functional waters and iced coffee drinks.
BOOST has become an official partner of the upcoming challenge, showcasing their support with a significant donation to MND research as well as providing support for the Extra Mile events with BOOST energy and isotonic drinks. BOOST will also be bringing the energy to the finish line at Old Trafford with a dedicated area complete with DJ and BOOST drinks for waiting fans.
Sir Kevin is undertaking this challenge to support vital research into Motor Neurone Disease, in memory of his good friend and former Leeds Rhinos teammate Rob Burrow, who was diagnosed with MND in 2019 and sadly passed away in June 2024. Since his first challenge in 2020 Kevin and his 7-in-7 team have raised over £11 million for MND research, with six charities benefitting from the challenge; the MND Association, Leeds Hospitals Charity appeal for the Rob Burrow Centre for MND, My Name5 Doddie Foundation, Darby Rimmer Foundation, MND Scotland and the Irish MND Association.
Commenting on Boost’s support for the challenge Lisa McKenna, BOOST Brand Director says, “Sir Kevin has long been a legend of Rugby League, but his work to support MND research following the diagnosis of his team mate has spoken to the public nationally and raised vital funds for research into the disease.
“Since becoming involved with Rugby League as a brand this year, BOOST was keen to show their support both to legends of the game and to causes close to fan’s hearts, so the opportunity to support Kevin’s Grand Finale that brings these two together meant we were keen to show our support in a big way.
“We’ll be making sure Sir Kevin receives a great reception at the upcoming Betfred Super League Grand Final. We can’t wait to cheer Kev on during the challenge and support him all the way to the finish!”
Sir Kevin Sinfield added: “This challenge is set to be our toughest yet, but one that I’m looking forward to completing as the Grand Finale of the 7-in-7 Challenge. The opportunity to raise money for the MND community is always a privilege, and I’d like to thank BOOST for their support. As ever, the challenge is set to be a gruelling week, but with the support of the Rugby League community and the knowledge that this will raise vital funds for those impacted by MND, I’ll be able to push forward. I can’t wait to see all the fans and support waiting for the 7 in 7 team at the finish line at Old Trafford.”
The BOOST team will be at Old Trafford bringing the energy to Kevin’s finish and providing entertainment, and BOOST products to waiting fans.
Donate here: https://donate.giveasyoulive.com/fundraising/7-in-7-the-grand-finale
To find out more about BOOST, visit: https://www.boostdrinks.com/
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