KETTLE® Chips are offering consumers a taste of their holidays at home this summer, with the launch of a new Limited Edition SKU – Mediterranean Olive & Feta.
This sunny seasoning has a rich and creamy feta profile, sharpened with a punchy olive note that adds a moreish level of acidity to the chips. Designed to complement summer eating occasions such as BBQs, picnics and garden get-togethers, each bite will transport consumers to sunnier climes. The Limited Edition Mediterranean combination showcases KETTLE®’s commitment to 100% real ingredients which they use through their whole range.
Launching initially into Asda in mid-June, Tesco will follow as stockists from the end of the month, with the Limited Edition bags available in 135g sharing bags at a RRP of £1.99.
KETTLE® Chips’ Chef, Phil Hovey says: ‘For our 2019 Summer Limited Edition I have taken inspiration from the Mediterranean. Greek feta provides an intense creamy richness that I have partnered with the big character of olives. A touch of citrus and a pinch of herbs really bring this combo to life. A real taste of summer sun.’
Wholesale, independent and convenience customers can place orders through Hider and D&D Snack Foods.
Senior Brand Manager, Kizzy Beckett says: “At KETTLE®, we’re always looking for new ways to transport consumers with exciting flavour experiences – and where better to be transported than the sun-drenched Mediterranean? Through our delicious, 100% real food seasoning, we hope to give every consumer a taste of the sun this summer, despite our unreliable British weather!
*Milward Brown Quick Dips March 2018