KP Snacks has announced that the it will be supporting its Tyrrells range with a £2M marketing investment in the first half of this year.
Tyrrells Hand Cooked crisps will be back on TV, as well as in print, radio and digital to continue to drive momentum and awareness amongst consumers looking for a premium snacking experience for sharing occasions. Quintessentially English and available in a variety of flavours, Tyrrells hand-cooked English crisps are created using locally sourced potatoes. They are then made with care and attention, sliced, cooked, gorgeously seasoned and packed at Tyrrells Court Farm in Herefordshire.
The ‘Tyrrellbly Tyrrellbly Tasty’ TV campaign launches this week and will run until May. The creative takes old Pathé footage and overlays it with pops of colour – all brought to life with the humorous commentary synonymous with Tyrrells and its distinctive packaging. The range will also be supported by print, radio, digital and social media as well as retailer specific activity.
Dan Winslet, Global Tyrrells Marketing Controller says: “Our campaign is designed to highlight Tyrrells authentic provenance and heritage, all in a humorous and memorable way. Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience. The Tyrrellbly Tyrrellbly Tasty campaign aims to raise awareness and drive sustainable value growth.”
Quality is at the heart of the Tyrrells offering and its authentic British heritage attracts consumers all over the UK. Tyrrells products are currently purchased by over 5.9m households, with its main shoppers falling within the 35yr+ ABC1 category. It is the UK’s No.1 vegetable crisp brand, No.2 hand cooked crisp brand and No.3 premium popcorn brand. Tyrrells is currently worth £50.3m. It recently won 4 Great Taste Awards, bringing the total number of prestigious award-wins across the portfolio up to 83.