Leading world foods brand Tropical Sun is firing up its drinks portfolio with the launch of Dragon Malt; a premium quality, non-alcoholic malt drink. Dragon Malt is lightly carbonated and delivers a delicious sweet-malt flavour, which not only delivers on taste, but is perfect as a filling energy boost, any time of the day.
Dragon Malt has been launched in a 330ml glass bottle and shelf-ready six-pack. The bottle’s label features a stylish foil-finish which delivers very strong on-shelf stand out, and reflects its premiumness. It is also available in a super-value 500ml can.
Alongside its fantastic taste profile, Tropical Sun Dragon Malt is free from artificial flavours and preservatives. It is suitable for a vegetarian, vegan and halal diet.
Tropical Sun Brand Manager Jag Singh said about the launch:
“Dragon Malt is aiming to capture the growing opportunity that premium non-alcoholic drinks offer. There is already a huge market for malt drinks, which we will be tapping into, as well as bringing even more shoppers to the category.
“We have a host of above and below the line marketing activities planned which includes sampling in-stores and at events. We’re very confident that Dragon Malt is going to be a huge success. In fact, it is already proving to be one of our most successful NPD launches of the past few years.”
About Tropical Sun
Tropical Sun is a leading authentic world food and drinks brand. The brand’s range includes over 250 products including a drinks range which features Coconut Water, and foods including herbs and spices, sauces, canned and dried peas and beans, canned vegetables including ackee and callaloo amongst many others. Tropical Sun is distributed by Wanis International Foods, a leading distributor of world food and drinks in the UK & Europe
Tropical Sun Foods
+44 (0)20 8988 1100