Committed to growing the rice category and keeping it exciting for consumers, household brand Tilda, is launching its latest Ready To Heat Limited Edition – Jambalaya.

Combing influences from France, Spain and Africa, this unique and delicious one-pot dish brings to life the vibrant taste of New Orleans.

Tilda’s Limited Edition Jambalaya will jazz up mealtimes and embrace full on flavour, transporting consumers to the heart of Louisiana with a flavoursome blend of ingredients that embodies the state’s spirit, colour and musical heritage.

Tilda’s latest NPD is inspired by these ‘Big Easy’ flavours and textures. Combining the Holy Trinity of Creole and Cajun cooking (celery, onions and bell peppers), long grain rice and spices, Tilda Jambalaya delivers on flavour, taste and dining experience in just two minutes.

Convenient and ready in as little as two minutes, consumers can add chicken, chorizo, shrimp or prawns and enjoy it as a classic one-pot wonder. The rice is also vegan friendly (and gluten free) so with the addition of some okra and black eyed peas consumers can enjoy a hearty, fresh alternative, that’s still packed full of vibrant flavour and spice.

Anna Beheshti, Brand Lead at Tilda comments: “Tilda remains at the forefront of innovation and we are constantly looking at new food trends that have the potential to create consumer excitement and ultimately drive brand and category growth. We’ve been introducing Limited Edition SKUs for a number of years and it’s been a great vehicle to show thought-leadership, drive household penetration and test new exciting flavours. To date our Limited Edition portfolio has been extremely well received, with demand for Tilda Peri Peri, Tilda Caribbean Rice & Peas, Tilda Firecracker and Brazilian Samba so high, we made them a permanent part of our portfolio – collectively they are now worth £3m and at growing 1.4m YOY[1]”

“Tilda’s Limited Editions RTH range is worth £1.8m RSV[2], so we’re excited to launch Jambalaya as our latest Limited Edition. Market analysis highlights that there is growing demand for American inspired cuisine both in and out of home, we hope that the launch of Jambalaya will help to bring new buyers to the category and continue with our mission to share a range of on trend products inspired by authentic dishes and flavours.”

Tilda’s vibrant Limited Edition Jambalaya is vegetarian, vegan, gluten-free and contains no artificial colours, preservatives or flavourings.

Tilda Limited Edition Jambalaya is available in major retailers and convenience stores now, RRP £1.59 (250g).

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