Walkers is celebrating its continued sponsorship as the official snack partner of the UEFA Champions League (UCL), with a new on-pack promotion that will run for 16 weeks. The activity will help retailers capitalise on one of this year’s major sporting events, as shoppers look to stock-up on snacks for their big nights in.
Kicking off in February, the ‘They Score – You Win’ promotion offers football fans the opportunity to win prizes by predicting when a goal will be scored during a UCL football match. If they guess the correct minute for a goal in the match of their choice, they win £10. All entrants also stand a chance of winning a pair of tickets to the UCL Final, being held in Madrid on June 1st. Featuring across Walkers Big Bag, Walkers Max and Walkers Max Strong, the on-pack promotion will help drive sales of sharing and single bags, as football fans stock up ahead the matches.
John Artley, Marketing Manager for Walkers, comments: “The UEFA Champions League is one of the world’s biggest TV sporting events of the year and the excitement that it generates brings football fans together, often spending the night in to watch the games with friends and family. The big night in occasion itself is worth a staggering £1.8bn a year, so we recommend that retailers make the most of the opportunity that this event provides as shoppers will be looking to pick up their snacks ahead of the match.”
In order to enter, participants must be 18 years of age or older and buy a promotional pack of Walkers, Walkers Max or Walkers Max Strong. Promotional packs contain a unique entry code which, once entered online, will allow the shopper to select a UEFA Champions League match and minute. If a goal is scored within the selected match and minute, the shopper will win a £10 cash prize. Not only that, each code played online will instantly be entered into a draw to win UEFA Champions League final tickets. Full Ts&Cs can be found here: https://score.walkers.co.uk/terms
 Kantar Worldpanel Usage | IH/ CO only | 52 w/e 31st Dec 2017 | (BNI = evening snack, Fri & Sat only)