“Yes. That’s Flavour.” Unveiling The Jelly Bean Factory’s New Brand Refresh For Adults Seeking a Gourmet Candy Experience

The Jelly Bean Factory is happy to announce the introduction of four new flavours to their Gourmet Mix: Salted Caramel, Forest Fruits, Peach Bubble Tea and Cherry Blossom Soda. Alongside these new flavours, the brand has also introduced a new sustainable packaging design, and an all-new slogan to show just how much The Jelly Bean Factory is all about flavour: “Yes. That’s Flavour.”

The Jelly Bean Factory specialises in offering an unmatchable confectionery experience for adults. Positioned as a premium, gourmet product, they have always taken the taste and naturalness of their jelly beans seriously. It’s something that continues to drive the confectionery brand as it enters the next stage of its journey.

These changes will help push The Jelly Bean Factory’s growth into new retail spaces, reflecting a need to meet changing consumer demands. People expect more from their confectionery than ever before, and the brand intends to meet that demand as it enters this bold new era.

Four New and Exciting Flavours

In December, 2021, The Jelly Bean Factory started production of four new flavours to add to their signature 36-Flavour Gourmet Mix. These new flavours are Salted Caramel, Forest Fruits, Peach Bubble Tea and Cherry Blossom Soda.

The addition of these new flavours to the iconic 36-Flavour Gourmet Mix reflects changing consumer tastes and an awareness of new trends. They join classic and iconic Jelly Bean Factory flavours such as Butterscotch, Wild Cherry, English Blackberry, Caramel Popcorn and Pina Colada.

Each of these flavours has something new and unique to offer, and their announcement marks the end of a period of extensive market research. 30 different flavours were tested across the globe, before finally narrowing the list down to the four most popular ones. Rigorous rounds of market research have helped polish these new flavours to perfection, ensuring they’ll connect with new and existing Jelly Bean Factory fans alike.

These flavours replace four flavours that were identified as polarising through customer feedback. These are Mint, Coffee, Liquorice and Cinnamon. By removing these flavours, the aim is to make The Jelly Bean Factory accessible to more consumers than ever before.

The newly-updated Gourmet Mix features a flavour for every taste, offering a level of variety that will delight and surprise consumers from all backgrounds, not to mention that all jelly beans are 100% vegetarian, allergen free, and are crafted with natural colours and flavours.

The Jelly Bean Factory wants its jelly beans to offer an unmatched sensory experience. They aren’t like regular candy – they are gourmet.

A New Fruity Mix

In addition to these four new flavours, The Jelly Bean Factory is also delighted to announce a new 18-Flavour Fruit Mix, specifically for fans of the brand’s fruitier flavours. Replacing

the previous Fruit Cocktail Mix and Berry Burst Mix, it will sit alongside our 36-Flavour Gourmet Mix.

As you would expect, this mix contains the great fruit tastes that fans have come to expect, including classics like Strawberry Smoothie, Mango, Blueberry and Raspberry. Joining these old favourites are the two previously mentioned new fruit flavours that have also been added to our Gourmet Mix: Forest Fruits and Cherry Blossom Soda.

These 18 flavours can be enjoyed individually or eaten by the handful to deliver a sensationally fruity taste mix. Like The Jelly Bean Factory’s other offerings, they’re the perfect treat for adults looking for a burst of flavour.

In addition to this new mix, there are also plans to deliver a third flavour mix later this year.


1 Source: Cambri Solutions, TG: heavy users of candy, 18-44 yo, UK, n=200 2 Source: GlobalData 2021

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