CHEF AND MODEL TO FRONT CAMPAIGN FOR NATURAL FOOD BRAND TO SHOW HOW TO CREATE CONVENIENT, HONEST & HAPPY DISHES
Award-winning British brand The Groovy Food Company (www.groovyfood.co.uk), has partnered with chef and model, Isaac Carew, to promote its range of products and show consumers how best to use the brand’s natural and unrefined ingredients to create delicious meals that are honest in ingredients and happy in taste.
The new collaboration will form part of an integrated campaign to grow brand awareness and increase sales of The Groovy Food Company’s line of sustainably sourced organic and natural ingredients. This includes high grade Organic Virgin Coconut Oil, Organic Coconut Flour, Organic Coconut Sugar, Organic Creamed Coconut, Organic Agave Nectar, Organic Honey and High Five Oil.
Combining the brand’s naturally nourishing ingredients with Isaac’s dirty but delicious cooking style, the partnership will show Brits how to create honest and happy food in a convenient and inspiring way with accessible recipes for all the family to enjoy.
Isaac Carew is a rising star on the food scene and is a firm advocate of creating great tasting dishes that satisfy the soul. His philosophy is to make food that brings happiness and as a chef who is renowned for his instinct for bold and delightful flavours, Isaac will showcase how The Groovy Food Company’s range can be used to create inspiring everyday dishes.
Being a chef is not the only accolade under Isaac’s belt, he is also a hugely influential and successful model, having shot campaigns for brands such as Hermès and Valentino. His grooming routine is of utmost importance, in which natural products play a prominent part; therefore Isaac will also showcase how The Groovy Food Company’s range can be incorporated into a daily grooming and nutrition routine.
Rosie Hayward, The Groovy Food Company Founder says: “Isaac Carew is one of the most exciting new chefs to come on to the scene and is a genuine fan of The Groovy Food Company, so we are delighted to have him on board. The multi-channel campaign will consist of a series of recipes and tips, which will work to raise awareness of the brand, support sales and show how our versatile and innovative products can be used to create honest and happy food.”
Isaac Carew says: “I come from a family of foodies and nothing makes me happier than creating great tasting, honest food, so I’m really looking forward to showing consumers new and tasty ways to cook with The Groovy Food Company’s natural ingredients and showcase some exciting recipes that are full of flavour.”
The chef will produce a series of recipes and editorial-led food, grooming and nutrition tips featuring the brand’s products in a campaign across digital, traditional print and social media.
The Groovy Food Company uses only the finest ingredients in its products and are sustainably harvested across the globe – from the hilltops of Mexico to organic plantations on the beaches of South East Asia – and help to support local communities.