Leading branded meal and snack manufacturer, Symington’s, has partnered with Alton Towers Resort to launch an exciting on-pack promotion across instant snack brand Mug Shot.

The deal, running from May to October, will offer consumers two for one entry to Alton Towers theme park worth up to £56 per pack. The promotion will run across all Mug Shot sachets, Mug Shot Cup Soup and On The Go pots and is set to appeal to families, thrill-seekers and young adults alike.

Mug Shot will be hitting our TV screens again as part of the promotional activity and the brand will also be supporting the launch with a large scale marketing and PR campaign including targeted influencer activity, a branded Symington’s and Alton Towers microsite and a strong social and digital campaign. The partnership with Alton Towers is a first for the Leeds-based manufacturer, which is set to maximise awareness of the Mug Shot brand by gaining access to a wide audience.

The promotional packs will be available in all major retailers as well as cash & carry and wholesale operators.

Matt Lee Chief Commercial Officer at Symington’s, said: “We’re thrilled to partner with Alton Towers Resort to launch this exciting promotion across our Mug Shot brand. Alton Towers is one of the UK’s premier tourist attractions and is great fun for all ages. From families and couples to young thrill-seekers, there really is something for everyone.

“Two for one entry to Alton Towers theme park is an excellent deal and offers great value for money, particularly during the summer months. This is a fantastic opportunity for Symington’s, particularly Mug Shot, and we expect the brand to perform very well throughout the promotion.”

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