RYO accessories specialist Republic Technologies (UK) Limited has announced that its recently-launched Swan Ultra Slim filter, the thinnest ever Swan filter, is an official partner of the Professional Darts Corporation (PDC) for 2014.
The partnership involves Swan Ultra Slim filters being heavily promoted at some of the world’s most prestigious darts events. These include the Premier League, the biggest indoor sporting event in the UK, the World Matchplay featuring the world’s best 32 players and The Masters, held for the first time last year and involving the top 16 players in the world.
In addition to branding at each event, Swan Ultra Slim will feature in a 30 second commercial and on display banners on the PDC website.
Eleni Koulara, Republic Technologies (UK) Limited’s Marketing Manager, says: “Last year there was over 800 hours of PDC darts TV coverage in the UK. By partnering with the PDC, Swan Ultra Slim will benefit from highly-targeted, high impact advertising that runs until October, significantly increasing brand awareness among our core target market.”
Consumers will be given the chance to win tickets to the Premier League final, with Swan also benefiting from hospitality packages across all three events.
Republic Technologies (UK) Ltd
Tel: 01494 533300