Celebrating 25 years of Starmix, HARIBO has unveiled its largest ever on-pack promotion, which will give shoppers the opportunity to win a host of fantastic prizes every single hour for six months.
Running from February to July, prizes including Xbox games consoles, activity tickets and board games will be up for grabs, delivering countless moments of childlike happiness for shoppers throughout the UK.
But the excitement doesn’t stop there, as one lucky winner will also secure the ‘grand prize’, a 10-night stay in Florida, the ultimate playground, all courtesy of Britain’s Favourite Sweet*!
Claire James, Trade Marketing Manager at HARIBO, comments:
“As Britain’s Favourite Sweet, we know that Starmix is a firm family favourite. Offering a fun mix of iconic pieces including the egg, ring, cola bottle, bear and heart, the product is a best-seller and synonymous with the brand.
“We’re so pleased to be celebrating this 25-year milestone with consumers and what better way to mark the occasion than by delivering even more moments of childlike happiness. We want shoppers to join in the fun and look forward to seeing the excitement from those who win.”
Featuring on share size bags of Starmix, Tangfastics and Supermix an on-pack flash will invite consumers to take part. Shoppers will have from February to July to win a prize every hour, and until November to win the grand prize. Terms and conditions apply.
Source: *Britain’s Favourite Sweets – Ch5 January 2019.