This is the seventh year that the manufacturer has livened up the festive fixture, changing thetraditional logo so that the goat sports a Santa hat, the cartons also feature a Christmas stocking, which is the latest of its festive designs.
On the back of strong consumer feedback in recent years, the farm will run the new seasonal selection on-pack from early December until Christmas.
“The milk fixture is quite pale and often not very inspiring,” says Mike Hind, sales and marketing manager for St Helen’s Farm. “This is our way of saying thank you, in a fun way, to our loyal customers and wishing them a great Christmas,” he continues.
The goats’ milk category is experiencing around 4% growth year on year and remains a significant player in the alternative milks category, offering a natural alternative for people who can’t drink cows’ milk –one of the most common causes of intolerance (especially amongst young children) in the UK.
St Helen’s Farm has led the way in the fresh goats’ milks market since its launch in 1986, and was the first to expand into semi-skimmed and then skimmed versions. The butter, cheese and cream have also been joined this year by a new range of flavoured yogurts and a vanilla goats’ milk ice cream that has just been listed in Waitrose.
St Helen’s Farm