The economic downturn has focused attention on low-priced products with family appeal, including Speedy Snacks, Kepak Convenience Foods’ value-priced hot snacking range.
“Many parents are budgeting more carefully nowadays and value for money is much higher on the shoppers’ agenda, a fact recognized by the major multiples. Mums in particular are looking for meal solutions that provide real value for money but at the same time appeal to the family as a whole, and children in particular,” says Kepak Convenience Foods’ Business Development Director Aoife Kenny.
“The Speedy Snacks range fits the bill perfectly and also has the advantage of enabling time-pressed mothers to prepare meals quickly.”
Speedy Snacks is now listed in Tesco, Morrisons, Co-op, Somerfield and Iceland stores, with the recent launch into the convenience sector accelerating the brand’s growth.
Speedy Snacks is already worth £9.3 million and is growing at record levels, with sales up 27%*, having been bought by 1.4 million households.**
The range comprises southern fried chicken burgers and flame grilled beef burgers and is sold at a permanently low price, with an on-going 3 for 2 price marked promotion available to consumers.
The appeal of price marked packs has been highlighted by recent research in which 33 per cent of convenience shoppers said value for money is the most important aspect of a store’s offer and 44 per cent of customers now assume price marked packs are cheaper than normal store prices.***
* Source: Nielsen Scantrack Total 52 w/e 16/05/09.
** Source: Nielsen Homescan 52 w/e 16/05/09.
*** Source: HIM CTP 2009.
Kepak Convenience Foods
Tel: 01772 688300