beef_2-for-3A recession-busting range of hot snacking products is going down a treat with price sensitive mothers looking to stretch the weekly shopping budget.

The economic downturn has focused attention on low-priced products with family appeal, including Speedy Snacks, Kepak Convenience Foods’ value-priced hot snacking range.

“Many parents are budgeting more carefully nowadays and value for money is much higher on the shoppers’ agenda, a fact recognized by the major multiples. Mums in particular are looking for meal solutions that provide real value for money but at the same time appeal to the family as a whole, and children in particular,” says Kepak Convenience Foods’ Business Development Director Aoife Kenny.

“The Speedy Snacks range fits the bill perfectly and also has the advantage of enabling time-pressed mothers to prepare meals quickly.”

Speedy Snacks is now listed in Tesco, Morrisons, Co-op, Somerfield and Iceland stores, with the recent launch into the convenience sector accelerating the brand’s growth.

Speedy Snacks is already worth £9.3 million and is growing at record levels, with sales up 27%*, having been bought by 1.4 million households.**

The range comprises southern fried chicken burgers and flame grilled beef burgers and is sold at a permanently low price, with an on-going 3 for 2 price marked promotion available to consumers.

chicken_2-for-3The appeal of price marked packs has been highlighted by recent research in  which 33 per cent of convenience shoppers said value for money is the most important aspect of a store’s offer and 44 per cent of customers now assume price marked packs are cheaper than normal store prices.***

* Source: Nielsen Scantrack Total 52 w/e 16/05/09.

** Source: Nielsen Homescan 52 w/e 16/05/09.

*** Source: HIM CTP 2009.

Kepak Convenience Foods

Tel: 01772 688300

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