Rustlers, the UK’s No. 1 micro-snacking brand*1, is teaming up with Warner Bros. Pictures and Legendary Entertainment for the upcoming release of Godzilla: King of the Monsters, the epic next chapter in the cinematic Monsterverse, in cinemas 29th May.
As part of a wider strategy to generate increased demand for its key products, the partnership includes a huge online competition on Rustlers successful media channels, giving consumers the chance to win a grand prize of a fantastic trip to New York, as well as a host of runner-up prizes, including headphones, speakers, cinema tickets and Spotify subscriptions.
The campaign runs throughout May until mid-June and will be backed by extensive consumer media support.
“Aligning with what’s anticipated to be one of the most action-packed movies of the year, and offering a range of highly desirable prizes, will not only engage Rustlers fans, it will also attract new consumers to the Rustlers Quarter Pounder, the No. 1 product within micro-snacking, with 15 sold every minute,*1” says Monisha Singh, Shopper Marketing Manager at Kepak Consumer Foods.
“Not only are we boosting brand awareness, we’re giving retailers a major opportunity to generate sales uplift from the chiller by tapping into younger consumers’ love of the big screen and their strong connection to social media and the digital environment.”
Campaign specific POS kits will be available, enabling retailers to maximise sales opportunities surrounding the partnership, signpost Rustlers and drive shoppers to the chiller.
The upcoming partnership follows the successful nationwide ‘Construction Games’ campaign in March, which reached over 22 million shoppers, as part of the company’s continued strategy to drive sales of its core products and position Rustlers, the UK’s top-selling micro snack brand*1, as the ideal hot lunch option.
Sources:
*1 Nielsen Micro-Snacking Module, 52 w/e 23rd March 2019
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