Market-leading Kepak Convenience Foods has joined forces with MTV to support Geordie Shore, a new reality TV programme set in Newcastle. The series, a spin-off of hit show Jersey Shore, puts a group of males and females in their early twenties into a house in Newcastle and films their lives for six one hour long episodes. The first episode airs on Tuesday 24 May.
The partnership with MTV taps into Rustlers successful online community with the reality show receiving a dedicated tab on the Rustlers Facebook page as well as presence on the homepage of www.rustlersonline.com for the duration of the series. The Facebook page will also give consumers the chance to win a night out in Newcastle with the cast of the show, plus souvenirs from the Geordie Shore house.
With online communications becoming an increasingly important and relevant marketing tool to reach Rustlers core consumers, a highly targeted pre roll campaign will be introduced directing consumers to the Geordie Shore page on the Rustlers Facebook page.
Rustlers will also appear on the MTV website, with a competition offering visitors the chance to win a years’ supply of Rustlers and a replica of the remote control truck made famous in the brand’s new TV advert.
John Armstrong, Kepak Convenience Foods’ Marketing Director comments: “The partnership is exciting for the Rustlers brand. We already have a very strong and loyal consumer base. This campaign will allow us to reinforce Rustlers credentials as the number one hot snacking brand whilst broadening our awareness to potential new consumers.”
Kepak is urging retailers to stock up on Rustlers to capitalise on the anticipated increase in consumer demand.