RH Amar, the UK’s leading fine food importer and distributor, has extended its snacking portfolio with the addition of Wellaby’s gluten free snacking range to its line-up.

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Offering shoppers high quality, healthy snacks with exciting flavour combinations, Wellaby’s gluten free snacking range combines great taste with strong nutritional values, and will tap into the 15% of households that avoid gluten, with this figure rising to 21% for those aged 25-34*.

Wellaby’s healthy snacks are also well positioned to attract the 97% of adults taking part in the snacking category**, and the range is baked not fried, uses only natural ingredients, and is low in fat and free from preservatives. The use of core ingredients such as high protein Lentils in the Lentil Chip range further boost the range’s health credentials, while its gluten free Hummus Chips combine iron, vitamin B1, and chickpea flour which is another good source of protein.

Wellaby’s 120g Kalamata Olive and Hummus Chips are currently available in Sainsbury’s, and the full range has a strong presence in convenience, health and independent retailers.

Wellaby’s gluten free snacking range includes:-

• Lentil Chip Sea Salt Chips (140g) RRP £1.99

• Lentil Chip Cracked Black Pepper Chips (140g) RRP £1.99

• Pita Chip Italian Herb Chips (130g) RRP £1.99

• Hummus Chip Kalamata Olive Chips (120g) RRP £1.99

• Hummus Chip Roasted Red Pepper Chips (120g) RRP £1.99

“Wellaby’s believes that snacking well shouldn’t be boring, it should be natural, fun and enticing and we are excited about the opportunity of working with RH Amar which is an experienced, committed and quality partner within the UK,” explains Sue Warren, Strategic Development Director of brand owner Unismack. “RH Amar has an excellent track record, and this new partnership means we look forward to significantly developing our brand further in the coming months.

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“In particular, Wellaby’s is well positioned to tap into the 28% of those with a food intolerance that want a better range of on-the-go snacks and treats**, as well as the increasing number of shoppers who are seeking gluten free alternatives as part of broader healthy lifestyle.”

* Mintel – Free From Foods November 2014

** Mintel – Consumer Snacking March 2015

www.rhamar.com

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