Jane’s position within The Yorkshire Crisp Company revolves around the company finances and administration. She describes her role as being ‘the glue between the other departments’ – the operations team headed up by Craig Gudgeon and the sales team run by Tim Wheatley. On a daily basis she does a wide variety of tasks from balancing the finances, dealing with suppliers and customers for orders and payments and negotiating contracts to helping with marketing and new product development.

Jane Knowles, Company Secretary, The Yorkshire Crisp Company

Said Jane: “We’re a small business so everyone tries to help where they can. It’s been wonderful to have been here from the start when we were looking for premises and to see how far we have come since then. We work as a great team, which is key to a good business to allow it to continue to grow and thrive in the future.”

GT – What’s the most exciting thing about your job?

Eating crisps! (But seriously, it would be developing new products and flavours.)

GT – Who’s inspired you most in your career?

That would be my dad. He always taught us to aim high.

GT – If you were an item in a supermarket, what would you be?

A bottle of gin! (Premium, of course!)

GT – If you had to do it all over again, what would you do different?

We have evolved into a really great team here at Yorkshire Crisps and the business really thrives on teamwork. I just wish the current team had been with us from the beginning.

GT – What’s the most embarrassing thing that’s ever happened to you at work?

We got very excited a few years back when the television show ‘The Voice’ came to film one of our former members of staff in her role at the factory. We had Yorkshire Crisps banners, boxes and posters up everywhere, hoping for a great plug on the telly but they made us take all the branding down before they started filming!

GT – Who or what makes you laugh?

The people I work with. We get on really well and there’s always a bit of banter.

GT – Do you have any hidden talents?

I’m a pretty good tractor driver!

GT – Who would be your favourite party guest?

The wonderful Victoria Wood – she could put a smile on anyone’s face and I’m sure she would have made a great party guest.

GT – What is the greatest luxury in your life?

A bottle of Pinkster Gin and a tub of Yorkshire Crisps!

GT – What is your favourite guilty pleasure?

I have to admit I’m a big fan of cheesy pop music – it just makes me smile.

GT – Do you have any secret ambitions?

To have a smallholding.

GT – What’s your dream holiday destination?

Sorrento, Italy. We’ve holidayed there several times and I love going back.

GT – What are your three favourite movies of all time?

Marley & Me, Lord of the Rings and any of the James Bond films with Daniel Craig in!

GT – What is your favourite book of all time?

Jane Eyre.

GT –What’s your favourite pastime?

Travelling abroad, wine tasting and visiting lovely restaurants.

GT – If you won the Lottery, what would you do?

I would definitely travel more.

GT –What would be your advice to someone thinking about coming into this industry (apart from “don’t do it”)?

Make sure you like and believe in the product you produce or sell and find a niche market for it.


The Yorkshire Crisp Company is based in Wales Bar on the outskirts of Sheffield and is very proud of its Yorkshire heritage. It produces a range of gourmet crisps and popcorn made with only natural ingredients and no artificial flavours, colouring or MSG. The range is available in Yorkshire Crisps’ unique re-sealable, stay-fresh drums as well as 40g single bags and 150g sharing bags for selected flavours of crisps.

To take part in Quote Unquote please call: 01923 272960 or email: mail@grocerytrader.co.uk

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