Quaker is launching a brand new fruity flavour to its Porridge To Go range – Blueberry & Apple, which contains tasty real fruit pieces.
Tapping into a clear appetite for convenient products, the Quaker Porridge To Go range was the second biggest contributor to the total cereals category growth in 2018. There is a huge opportunity for retailers to cash-in with the breakfast bar segment showing +1.6% growth over the past year.
Stephanie Okell, Senior Marketing Manager at PepsiCo, comments: “The new flavour will be a great addition for retailers because Apple & Blueberry is Quaker’s #3 flavour across Oat So Simple Pots and Sachets. We’re confident this new Porridge To Go flavour will perform well given the entire range has nearly doubled in the past year.
“The new flavour contains 100% wholegrain oats and provides the same amount as a bowl of Oat So Simple porridge. The squares are a great opportunity for retailers to target customers with tight schedules and busy mornings.”
The launch will be supported by an integrated digital campaign, as well as in-store POS to drive visibility of the Quaker Porridge To Go range.
 Nielsen Scantrack Data to WE 01.06.19
 Nielsen Scantrack, Value Sales, MAT 52 w.e. 29.06.19
 Nielsen Scantrack| Value Sales MAT | 52 w/e 01.06.19