• Premier Foods extends Cadbury cake range with Raspberry bars for Halloween
  • Cake bars are a popular format within the category and have grown +29% (YOY)1
  • Returning seasonal editions include Mr Kipling Fiendish Fancies and Cadbury Mini Bonfire Logs

Premier Foods is supporting retailers over the Halloween and Bonfire Night period with a strong seasonal range for 2019, including the introduction of a new Raspberry variant as part of the Cadbury Cake Bar line up. The new Cake Bar joins returning Halloween favourites, which include novelty twists on classic Mr Kipling and Cadbury cakes, as well as larger packs to cater to trick or treaters and family parties.

The new Raspberry cake bars extend the presence of Premier Foods’ Cadbury range in a popular format, with Cadbury AYR cake bars worth £5.2m RSV and growing +12% year on year[1]. Each pack contains five individual cakes to give great convenience when looking to treat the family, with the raspberry flavour giving a distinctive alternative to existing Halloween products.

Mathew Bird, Brand Director for Sweet Treats at Premier Foods, comments: “Our seasonal ranges are always popular and drive value for retailers during a key trading period. The Halloween and Bonfire Night ranges are a great example of this, and were worth £5.3m in 20181. Our returning favourites, providing exciting and relevant twists on some of our most iconic ranges, alongside our new Raspberry cake bar, have great appeal to shoppers and are set to bring demand to the category again this year.”

The new cake bars are joined by a host of relevant products from Mr Kipling and Cadbury, which span Halloween and Bonfire Night special editions to help retailers extend the trading period with relevant products.

The Mr Kipling range includes seasonal twists on some of the brand’s most established products, with limited edition flavours and packaging to capture shoppers’ attention in store. This year, the Mr Kipling range includes Fiendish Fancies, Terrifying Toffee Whirls and Spooktacular Angel Slices for Halloween, plus Toffee Apple Slices and Chocolate & Marshmallow Slices for Bonfire Night.

Products from across Premier Foods’ Halloween and Bonfire Night ranges are available in now until the end of October.

In addition to the new Raspberry cake bars, the Cadbury cake range offers the Pumpkin Patch Gateau, a mega value pack of Cadbury Mini Rolls – perfect for trick or treaters – Pumpkin Patch Cakes and Mini Bonfire Logs, which contain a honeycomb sponge and creme.

[1]IRI Total Market 52 w/e 31st August 2019

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