• Premier Foods has extended its range of Cadbury cake mixes and icings to give home bakers more ways to enjoy the nation’s favourite chocolate
  • Two new icings join the existing cake mixes, which contain real Cadbury cocoa and no artificial colours or preservatives, following their popular launch last year
  • Baking mixes and finishings represent significant growth opportunity within home baking; with iconic brands such as Cadbury able to drive that growth

Premier Foods has extended its popular range of Cadbury home baking kits following their successful launch last year. Two new icings – Chocolate and Fudge – join the existing range of cake mixes, which have already helped to bring +27.9% growth to the chocolate mix segment[1] in ASDA. The baking mixes in the range contain high-quality Cadbury cocoa and real Cadbury chocolate pieces to recreate the iconic Cadbury taste at home, with the new icing products strengthening the range of sponge, cookie and brownie mixes.

Ellie Ntougia, marketing controller – baking, Premier Foods said: “The Cadbury home baking range has resonated exceptionally well with ASDA shoppers since its launch and we are confident it will be a great success in the rest of the market and bring new shoppers to the category.

“Adding these icings to the range gives home bakers more options than before and allows them experiment in the kitchen on their own creations, using the iconic Cadbury flavours they already know and love, with 100% natural colours and flavourings.”

The Cadbury home baking range is now available in Asda, with further listings due later in 2019. All products carry an MRSP of £2.50.

[1] Kantar 28W 21st of April 2019

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