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If you want to be successful in life, you need to eat humble porridge oats. Those are the findings of research looking into the nation’s breakfast eating habits by agency Smoking Gun’s specialist food PR team.


World famous names from the very top of their industries who are placed under constant strain and need energy to maintain their success are all porridge fans. These range from leaders such as Barack Obama through to model Kate Moss, with many others in between.

We have long been told that breakfast is the most important meal of the day, providing energy to kick start our day’s activities. Despite this, worrying statistics show that one in seven people miss breakfast five times a week due to their busy schedules, with half of Brits admitting their energy levels are hit if they skip breakfast. Many experts also argue that skipping breakfast actually leads to weight gain and other health issues to boot. So the smart choice is to start the day with a healthy choice and Smoking Gun discovered that there really is only one winner in the battle of the breakfasts. Oats are rolling all over cereals and leaving toast quaking in its rack.

Smoking Gun PR

Tel:  0161 839 1986

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