• Carr’s Three Grains is added to pladis’ UK&I premium savoury snacking portfolio
  • Launch comes as the premium end of the savoury biscuits category experiences strong growth, with value sales up 6.8% and volume sales up 3.1% year-on-year[1]
  • Two variants: Quinoa, Amaranth & Rosemary, and Buckwheat, Spelt & Sesame will drive brand appeal amongst a younger ‘foodie’ consumer

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has bolstered its £12 million[2] savoury snacking brand, Carr’s, with the launch of Carr’s Three Grains, an innovative new range of premium crackers.

Carr’s Three Grains is available in two variants, Quinoa, Amaranth & Rosemary, and Buckwheat, Spelt & Sesame, and will launch in 125g packs at an RSP of £1.69.

The uniquely-textured crackers are baked with a variety of grains, seeds and herbs. Flavoursome on their own, they’re equally tempting as a pedestal for consumers’ favourite toppings.

“We’re launching Carr’s Three Grains at a time when alternative grains are proving particularly popular with female consumers and those under 45[3],” Zoe Trimble, Marketing Controller for Savoury Biscuits at pladis UK&I explains.

“By incorporating interesting, on-trend ingredients in our latest round of NPD, we’re offering consumers even more choice. The use of these exciting ingredients will also help us drive incremental sales amongst younger self-proclaimed ‘foodies’ with more adventurous tastes.”

The premium end of the savoury biscuits category is currently experiencing strong growth, with value sales up 6.8% and volume sales up 3.1% year-on-year[4]. The launch coincides with one of the category’s key sales periods.

“We know consumers respond well to innovative, exciting products, particularly during the Christmas sales period.  We expect to see a positive response to Carr’s Three Grains as consumers seek out interesting accompaniments for their cheese boards and ‘trade up’ over the festive season.”

Carr’s Three Grains launches in autumn and will be available at Tesco, Sainsbury’s and Waitrose stores nationwide and online at Ocado.

[1] Nielsen Scantrack Data – Total Coverage MAT Week Ending 11.08.18

[2] Nielsen Scantrack Data – Total Coverage MAT Week Ending 11.08.18

[3] Mintel Research (Biscuits, Crackers & Cookies Report Mark 2017)

[4] Nielsen Scantrack Data – Total Coverage MAT Week Ending 11.08.18

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