The Mad Butcher is expanding its premium snacking range with the launch of Serrano Chips – a new indulgent meat crisp designed to offer retailers a more ‘grown up’ alternative to potato crisps and meat snacks.
Oven baked rather than fried and made using just two ingredients – serrano ham and salt – the new 20g packs of Serrano Chips are high in protein, gluten free and keto friendly, offering shoppers a minimally processed snacking option with no compromise on flavour. They launch with an RRP of £2 per pack and will be available via Ocado from the end of July.
Newby Groves, Managing Director of The Mad Butcher, said: “The Mad Butcher Serrano Chips and their charcuterie-led positioning create opportunities for retailers to trade shoppers up from conventional crisps, nuts and jerky into a more premium snacking experience.
“Consumers today want snacks that feel more natural and aligned with how they want to eat today – whether that’s high protein, low carb or simply fewer ingredients. Across Europe, people have been getting it right for years – good salami, proper chorizo, made simply, eaten casually. With The Mad Butcher Serrano Chips, we’ve stripped it right back to just serrano ham and salt. Nothing unnecessary, nothing artificial – just the quality of the cured meat in a new, more accessible snacking format. The result is a full flavour, more grown up snack that fits into a number of occasions.”
The launch comes as retailers continue to seek premium, better-for-you snacking options that can drive value growth within savoury snacks. With demand for high-protein, lower-carb and minimally processed snacks continuing to grow, The Mad Butcher Serrano Chips bring a differentiated proposition to the category, helping retailers attract new shoppers across fixtures including premium snacking, food-to-go, lunchtime missions and drinks-led occasions.
The launch marks the latest innovation from The Mad Butcher, which continues to develop products that bridge the gap between charcuterie and mainstream savoury snacking. Newby Groves continues: “The Mad Butcher is a more adult-focussed brand that sits as comfortably with social occasions as daytime and on-the-go snacking.”
Comments are closed.