Peperami, the UK’s No.1 meat snacking brand, has announced the launch of its brand-new jerky range. The new Peperami Tender Jerky, available in two distinct flavours – Original and Hot, is the perfect on the go snack, in a resealable format at only 75 calories per serving. 

The latest innovation from the brand blends cured, dried and beechwood smoked beef and pork to deliver a tasty, protein fuelled, on the go snack as well as a more tender texture. The new juicy jerky will meet demand for convenient meat offerings with higher protein content, whilst Original and Hot flavour combinations are sure to capture a wider variety of meat shoppers.

As the meat snacking industry is now at an all-time high, growing over 9% in the last two years with industry projections of compound annual growth rate up 5.2% from 2016-2021, it’s clear this trend is here to stay. [1]

Pavan Chandra, Marketing Manager at Peperami says: “We are delighted to introduce our range of new Peperami Tender Jerky to the category and offer shoppers more choice within this thriving sector. As the category is experiencing considerable growth currently, our new ready to eat jerky provides a great opportunity for retailers to drive sales within their current meat snacks portfolio whilst also providing shoppers with a convenient post workout or afternoon protein snack.”

The new Peperami Tender Jerky will offer shoppers a healthier alternative to sugar laden foods – packed with protein and now for the first time, available in the chiller. Additionally, the launch will be supported by a seven-figure integrated marketing campaign, which includes a recently launched TVC, TV sponsorship, OOH, sampling, PR and social media.

Peperami Tender Jerky is available in Tesco and ASDA stores nationwide with an RRP of £2.75 per 70g pack.

[1] Source: Meat Snacks, Mintel

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