JTI says estimate is ‘deeply flawed’ and calls for an overhaul of the measurement framework The UK lost £1.7bn in tax revenue in the financial year 2024/25 due…
As the UK vaping market approaches maturity, the major brands are making the running. Imperial Brands’ bestselling blu brand has been running a high-profile consumer ad campaign over…
Angela Appleton joined HEINEKEN UK in April 2019 as Senior Brand Manager for the Low and No Alcohol (LoNo) portfolio. Her newly created role involves shaping the marketing,…
The take home ice cream market has seen very high levels of growth over the last 6 years, growing by nearly 25%. This long-term growth has been driven…
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