Pukka delivers exceptional value to the pie aisle with first ever meal deal

• Pukka is offering a standout deal of two pies and two sides for just £5, saving shoppers up to £5 on a complete comfort meal for two
• The offer spans ten chilled pies from the nation’s number one pie brand^[1] and a range of exclusive Pukka-branded sides from award-winning Mash Direct
• Landing on 28^th October to coincide with half-term and peak pie eating season, shoppers can mix and match their favourites to create a comforting meal that delivers value with a full-on flavour promise – helping retailers to drive sales at a key moment for savoury pastries 

Pukka is delivering full-on flavour at exceptional value this pie eating season with its new £5 meal deal. Teaming up with award-winning Mash Direct to offer a range of exclusive Pukka-branded sides, shoppers can purchase two pies and two sides for just £5 – saving up to £5 on a complete meal for two.

As the temperature drops and the nights draw in, shoppers’ appetites turn towards hearty, comforting meals that deliver on both taste and value. Launching during October half-term, the promotion gives shoppers an easy, affordable way to feed the family. It also encourages cross-category trial, allowing shoppers to mix and match their favourites to create different comforting meal combinations for a fraction of the price.

Isaac Fisher, CEO at Pukka, says: “We know household budgets are under pressure, so giving shoppers more ways to enjoy great-tasting food at an equally great price is more important than ever. By teaming up with Mash Direct, we’re bringing together two trusted brands to deliver a complete meal for two for impressive value, without compromising on flavour or quality.

“And the timing couldn’t be better. As the colder months roll around, we move away from lighter bites in favour of hearty meals like pies. Whether that’s recreating date night for two at home for £5, feeding a family of four for £10, or covering two midweek meals for one that are easy to prep after a long day at work – we’re giving shoppers more ways to enjoy their favourite comfort foods for less.” Fisher continues.

With ten tasty Pukka favourites and seven sides to choose from, shoppers can mix and match to create their perfect pie night. From Pukka classics All Steak and Chicken & Mushroom to its Cheese, Leek & Potato and Chicken Balti, there’s plenty of choice to tuck into alongside Beer Battered Chips, Potato, Cheese and Onion Croquettes, classic Mashed Potato or Carrot & Parsnip Mash. Pukka’s latest arrival, the new Lamb Pea & Mint Pie is also available as part of the deal. As Pukka’s first-ever lamb pie, it brings the classic flavours of a Sunday roast together in one fixture, with shoppers free to pair it with popular sides including Cauliflower Cheese Gratin or Green Cabbage.

With clearer, easy-to-follow cooking instructions introduced as part of Pukka’s recent packaging redesign, preparing a delicious dinner couldn’t be simpler. And with all the pies and majority of sides suitable for cooking in the air fryer, shoppers can enjoy a quick, convenient meal, prepped in a way that’s more affordable too.

The promotion will be brought to life in Tesco stores with standout point of sale, including one of the retailer’s first fully branded bays in the chilled aisle. Complete with blockers, shelf stripping and a dedicated Pukka header board – which is rare in chilled fixtures – the branded displays are set to give the deal unmissable visibility in-store. Mash Direct’s sides have also been given the Pukka packaging redesign treatment, so it’s easy for shoppers to identify the promotion and participating products in-store.

Fisher concludes: “Great pies deserve great sides so collaborating with Mash Direct made perfect sense. We’re both family businesses at heart and we understand the importance of bringing people together over great-tasting food made from quality ingredients. We’re proud to be working together to help shoppers enjoy their favourite comfort foods without the hassle of cooking from scratch, all at a great price.”

The Pukka £5 meal deal, featuring 2 pies + 2 sides will be available to Tesco Clubcard members in participating stores from 28^th October to 17^th November 2026.