This year GroceryAid adapted activity and assets ensuring that the industry could still reach colleagues whether they were working onsite or remotely. GroceryAid’s printed materials were featured in over 500 depots, factories & stores and the digital assets created a great impact across the trade.

The campaign reached 6¼ million people which was a staggering increase on the year before. Many more grocery colleagues now know about the Charity and the help available to them as a result of the campaign.

Supporters all played their part from bake offs, head shaves, motivational speakers & GroceryAid Day backgrounds for virtual team meetings, to share the support that is available to them through the charity.

“Thank you to the many organisations who supported GroceryAid Day this year, our annual reach out to the industry to help us raise awareness. Thanks to the industry’s efforts our welfare team is already seeing the impact with potential beneficiaries making contact who had not heard about GroceryAid and the support available before. We knew this year was going to be a challenging year for people to take part so notwithstanding that, what was achieved was simply incredible” Steve Barnes, GroceryAid Chief Executive

Jane Hill, Fundraising Director for GroceryAid adds “GroceryAid Day 2021 really is a brilliant benchmark for how awareness for the charity has grown in recent years, and how despite the unprecedented times the grocery industry always leans in.”

GroceryAid has seen a steady increase in applications and calls to the Helpline since the start of the year, from numbers that had already increased since the start of the Covid-19 pandemic.

It is important that as many grocery colleagues as possible know about the support that is available to them 24/7 365 days a year. The GroceryAid Helpline, website and live chat is available for colleagues in the form of emotional, practical and financial support. Please keep raising awareness for your industry charity throughout the year, this will mean colleagues in need can get the support who may have otherwise been missed.


Helpline: 08088 021 122

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