Butcombe Brewing Co.’s award-winning alcohol-free beer, Goram IPA Zero, has secured a new national listing with M&S at 180 stores, further expanding its retail footprint and bringing the acclaimed alcohol-free IPA to even more consumers across the UK.
The listing marks a significant milestone for the brewery’s alcohol-free range and reflects continued growth within the moderation category, as increasing numbers of consumers seek premium no-alcohol alternatives without compromising on flavour. At Butcombe Group, the no & low category is up 63% year-on-year, with flagship Goram IPA Zero having grown a further 57%[1].
Based on the recipe of Butcombe’s popular 5% Goram IPA, Goram IPA Zero (500ml, <0.5% ABV) is brewed using a non-alcohol-producing yeast and the same carefully selected malt bill to deliver a full-flavoured IPA experience. Combining English, US and New Zealand hops, the beer offers vibrant stone fruit, citrus and tropical notes balanced by a refreshing bitterness.
The beer itself is a highly awarded no and low IPA having won Gold medals at the World Beer Awards, the World Alcohol Free Awards alongside accolades from SIBA (Society of Independent Brewers) and Taste of the West.
Building on the success of Butcombe Original with M&S, this new listing further strengthens Butcombe’s retail presence and helps to bring more of the brewery’s range to customers.
Fred Vanderplank, Managing Director UK Drinks, Butcombe Group, said: “We’re delighted to see Goram IPA Zero join the shelves at M&S. Consumer demand for premium alcohol-free beers continues to accelerate, and shoppers are increasingly looking for brands that can deliver the same character, flavour and quality as their full-strength counterparts. Goram IPA Zero does exactly that, having been crafted to offer all the taste and refreshment of a modern IPA, without the alcohol. This new listing allows us to introduce the brand to even more consumers and build on the strong momentum we’re already seeing across retail.”
Goram IPA Zero 500ml bottles are available now in 180 M&S stores nationwide, RRP £2 per bottle. The beer is also available in selected Co-Op and Tesco stores, as well as via Amazon.
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