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Ocean Spray®, the UK’s leading cranberry juice brand*, is introducing NEW limited edition Christmas jumper design festive packs of its Ocean Spray® Cranberry Classic and Ocean Spray® Cranberry No Added Sugar ambient juice drinks in time for Christmas.

Launching into all major UK supermarkets at the end of October, the limited edition festive packs have been designed around a red Christmas jumper, complete with snowflakes and reindeer.  The eye-catching, festive-looking packs are designed to appeal to a wider customer base during the busy Christmas trading period.

Ocean Spray juices and juice drinks are an ideal purchase pre-Christmas as consumers stock up on trusted-brands and store cupboard essentials which offer quality, taste and versatility at an affordable price for the festive season.

Comments Caroline Bethell, Managing Director Europe for Ocean Spray: “Despite being a year-round product, cranberries are synonymous with Christmas and our range of ambient juice drinks, alongside our chilled products, are a must-buy for our loyal band of consumers – and a must-stock for retailers.

“We know they are looking for trusted brands which deliver on taste and quality, as well as offering value to the consumer. Our products deliver in all those respects, particularly as they come from a cooperative of more than 700 cranberry farmers with over 90 years of tradition and experience, with all profit going back to the farmer families.

“Ocean Spray cranberry juice drinks are also extremely versatile and can be served for any usage occasion; whether for breakfast or brunch, for daytime refreshment, or entertaining including in mocktails and cocktails.  Emphasising their broad appeal helps drive more people to the category, resulting in incremental sales for retailers.”

Ocean Spray will be supporting the new, limited edition packs with a social media campaign including on TikTok, aimed at reaching a younger audience. 

*Source: IRI Total market volume sales, September 2023

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