Oatly has launched a brand new fresh chilled oat drink called Oatly Fresh, a first for the UK market and available nationwide from the 29th April 2013 in over 200 Waitrose stores.

Oatly Fresh is made from the finest Swedish oats and is a drink naturally low in saturated fat with no added sugar and the same amount of calcium as cow’s milk. Sold in one litre cartons at around £1.49, Oatly Fresh has a 30 day shelf life and is a source of vitamin D, riboflavin and B12 as well the natural goodness of oats.

Oatly Fresh is ideal for people who want to eat more healthily or who are on a low dairy or dairy free diet.

Tim Snook from Oatly UK commented on the launch of Oatly Fresh: “There is growing trend in the free from market as it attracts more mainstream consumers choosing dairy free alternatives for healthier lifestyle reasons. Therefore, the introduction of Oatly Fresh to the chiller cabinet, positioned alongside milk and other dairy drinks, provides a huge opportunity for Oatly Fresh in this sector”.

Oatly are the third largest brand in Longlife Speciality Milks* and the leaders in Oat drinks with a 97% share. Oatly achieved a value sales growth last year of +23%**.

Oatly Fresh joins an already established ambient range of oat drinks including Oatly Enriched, Oatly Organic, Oatly Chocolate and Oatly Cream. Available from all major supermarkets, Holland & Barrett and health food stores.

*Neilsen Specialist Milk; Multiple Grocers

** MAT to 13/10/12



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