The new flavour will be available throughout August.
Enco Products’ Marketing Manager Nyree Chambers says Mango will attract new consumers to Nurishment.
“Nurishment is benefiting from record levels of investment this year and is now clearly established as a first choice for people looking for a nutritious drink that enables them to replace lost energy. Consumer demand and rates of sale are rising and the introduction of Mango – now a mainstream flavour in soft drinks – will stimulate more consumer interest and provide incremental profit opportunities for stockists,” she says.
Mango Nurishment will be packed in outers of 12 with an rrp of £1.09p.
2010 sees Nurishment’s biggest ever annual investment programme, attracting many new consumers to the power-packed milk brand.
National advertising, sampling, media promotions and trade support are all playing their part. So too are a new website (www.nurishment.co.uk) and a far-reaching social networking programme which are introducing record numbers of people to the brand that delivers ‘milk with more’.
Enco Products Limited