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XOXO has secured £1.5M investment and is experiencing rapid sector growth

New prebiotic soda XOXO has caught attention quickly across the UK and Europe, highlighting the major consumer shift and a burgeoning new era of soft drinks.

XOXO and the UK’s first prebiotic soda was founded in October 2022 by Rory Paterson and Nick Janssen and announces today the brand has secured investment of £1.5 million from investors such as Nextblue and APX ventures.

The brand is growing rapidly and is taking over retailers, 1,600 to be precise. You can find XOXO internationally including in over 1000 stores via the REWE group in Europe and ranging from Planet Organic (it’s first listing), Wholefoods, Zapp, Equinox Gyms, Eat 17 to Urban Outfitters. A lengthy and fast growing list of new retailers are set to be added to the brands catalogue of distributors before the year is out.

Within six months, XOXO hit sales of over 60,000 units of soda a month and is fast closing in on distribution to 2000 stores in UK & Europe. XOXO is already hitting a monthly turnover of £100K and the brand expects this to grow to this significantly in the next 18 months.

The investment itself is set to grow the brand’s ever-expanding team, build on the product distribution in the UK and Europe and continue to grow the range which currently consists of Watermelon, Orange and Ginger & Lemon. XOXO is 100% plant based, low in sugar & calories, with each can having 8g of prebiotic fibre.

At an extremely exciting time for the brand, Co-founder & CEO Rory Paterson provided first hand commentary:

“Since launching the business 9 short months ago the interest from both customers and consumers has been nothing short of incredible. Last month we sold over 60,000 cans and had some of the highest rate-of-sale figures our customers have ever seen for a start up. With the funding we can now continue to build our team as we look to grow this new category in soft drinks geared towards younger generations, who love our brand messaging, bold flavours as well as health benefits.”

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