- A special edition range of Kinder Surprise eggs will be available from January 2019, containing seven Minions toys featuring an all around the world theme
- Kinder Surprise Minions remains one of the brand’s strongest ever licences and will feature exciting new character toys for 2019
- The campaign will be supported with a £2m media spend across various touch points
The popular Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs. Rolling out from January 2019, the special edition eggs will be supported with a £2m marketing investment.
Levi Boorer, Customer Development Director for Ferrero UK & Ireland, comments: “Minions has been the best ever performing licence for Kinder Surprise to date. The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of +30%[1]. With the upcoming movie sequel – Minions 2 – there is sure to be a lot of excitement around our new series of Kinder Surprise toys.”
Each Minion character has its own unique feature linked to the around the world theme, helping to spark the imagination of children.
“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub, www.yourperfectstore.com.
Kinder is all about providing unique products and experiences that enhance moments of joy. In the last five years the brand has risen to become the UK’s sixth most popular confectionery brand and Kinder Surprise in particular holds the number one spot in Kids Confectionery – a position it has held since 2012[2].
“We proudly celebrated Kinder’s 50th birthday last year and look forward to sharing new news for the brand in the coming months,” Boorer concludes.
[1] Nielsen, Total Coverage, W/E 26.12.15
[2] Nielsen Scantrack, Total Coverage, Kids Confectionery under 80g, Value Sales, MAT to w/e 03.11.18
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