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  • 3.3 million Tesco customers purchased at least 10% more healthy products in 2022, amid changes to product placement and promotions
  • Better Baskets campaign helped customers switch to healthier lines, driving 12% increase in volumes
  • Tesco reports over 500,000 more shoppers’ baskets are now made up of at least 65% healthy products

Tesco Chief Commercial Officer, Ashwin Prasad, has praised the impact of changes including the removal of HFSS multibuy promotions, the roll out of signposting for healthier products and product reformulation, as positive moves that are yielding clear results by helping customers make healthier choices, while still accessing great value.  The comments come a year on from the introduction of legislative changes for products high in fat, sugar and salt (HFSS) and as new data from Tesco shows an increase in healthy purchases by customers last year across several categories.

The data is published today in a new report from Tesco on progress against its healthy diets strategy, developed in partnership with the British Nutrition Foundation.  The report outlines the steps it is taking to ensure shoppers can choose healthy sustainable and affordable food:

  • Over half a million customers’ shopping baskets at Tesco have become healthier since 2021*
  • 3.3 million people purchased at least 10% more healthy products in 2022 compared to 2021**.
  • A wide-ranging reformulation programme has removed 71bn calories from own-brand products, with Tesco challenging its suppliers to follow suit and set clear reformulation targets.
  • Better Baskets zones in store – where products that are higher fibre, or lower in sugar and calories, or produced in a way that’s better for the planet are grouped together – have driven a 12% increase in year-on-year sales volumes for Better Baskets products.
  • A digital Better Baskets hub has seen 80% of Tesco.com customers add at least one additional healthy item to their basket.

Tesco has set itself a healthy sales target of 65% by 2025 and continues to make strong progress towards this.  In the past year, Tesco reports sales volumes of low and no sugar drinks have grown 11%, sales of healthy snacking crisps have grown by more than half, and sales volumes of new and reformulated healthier biscuits have risen 8%.

Tesco Chief Commercial Officer, Ashwin Prasad said:

“The UK has record levels of obesity which is having a huge impact on the NHS and our wider economy, as well as jeopardising the long-term health and prospects of the next generation.

At Tesco we have seen what’s possible when we create the conditions and incentives to help people to fill their baskets with products that are healthier and more sustainable, but still affordable. I’m encouraged by the progress so far and look froward to even greater collaboration with our suppliers and partners as we work towards our 2025 goal.

Elaine Hindal, British Nutrition Federation CEO said:

“By any credible measure, rates of ill health driven by poor diets are increasing. Despite best intentions, reversing this unacceptable reality cannot be delivered solely through the actions of well-meaning individuals.  The pace and scale of the changes required to our food environment call for close collaboration and shared responsibility and it is only by working together that we can balance the needs of a contemporary food system, with better access to a healthy and sustainable diet for all.

“I am proud to be partnering with Tesco, as this represents exactly the collaboration and shared sense of responsibility I believe we need to deliver meaningful change with genuine impact to the UK food environment”

* net change based on 21.3m Clubcard holders – 2022 purchases v 2021 purchases; healthy household defined as at least 65% of all products purchased having a healthy NPM score

(Tesco/Dunnhumby Healthy Customer Behaviours Propensity Model, May 2023)

** 3.3m households with more than +10% change in healthy volume change YoY

(Tesco/Dunnhumby Healthy Customer Behaviours Propensity Model, May 2023)

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