The brand is launching ‘Chunky Root Vegetable Medley’ for the month of February: a ‘warming, hearty soup’ which makes the most of seasonal ingredients.
“By the time February comes around, winter has gone on just a little too long for many consumers,” says Nick Munby, Marketing Manager for New Covent Garden Soup Co. “Simple yet satisfying meal solutions which help to warm those cold nights are therefore always a popular choice at this time of year.
“Hearty soups meet this demand perfectly and can generate equally hearty profits for retailers. We expect Chunky Root Vegetable Medley, comprising a blend of fresh root vegetables with cream and honey, to fly off the shelves this February.”
February’s Soup of the Month is in keeping with the brand’s core message, ‘Fresh from our kitchen to yours’, which emphasises how New Covent Garden’s cooks work with passion to harness seasonal flavours and deliver the best possible taste to consumers.
Chunky Root Vegetable Medley will be available in outers of six, with an RRP of £2.20.
New Covent Garden
Trade enquiries: 0113 248 0606