To support this year’s key selling times of Ramadan, Eid, Diwali and Christmas, Indian snacks manufacturer Cofresh has again invested significantly in a primetime Asian TV and radio advertising campaign to help raise consumer awareness of the brand and drive footfall to the fixture.
The programme sponsorships will air daily across the B4U Music & Movies and Hum TV channels as well as on Hum TV, Zee TV, Zee Music Channel, Sony TV, Star Plus, Sunrise Radio and Sabras Radio – and in a first for Cofresh, on the STAR Network’s coverage of the IPL (Indian Premier League) Twenty20 cricket matches.
With a focus on social snacking and the bold flavours Cofresh is renowned for, the ads target consumers through specific movies, music and reality shows including Morning Masala and Awaaz De Kahan Hai, the Sanwari and Seerat drama series, Ramadan prayers and the 2019 Dance India Dance season.
“At Cofresh we’re always keen to support retailers and help drive customers to the fixture especially at key selling times of the year, and one of the most effective ways of doing this is to raise consumer awareness of the brand through regular, high profile exposure on TV and radio,” comments Debbie King, Director of Commercial Sales & Marketing at Cofresh.
“We’re delighted with the new campaign and hope our customers enjoy it too!”