The new American inspired variants include a Texan Chipotle Burger and New York Chilli Dog, both variants will be price marked at a £1 price point.
Stuart Meikle, Kepak Convenience Foods’ Business Unit Controller says: “We’re building on the success of previous limited editions and the introduction of the Texan Chipotle Burger and New York Chilli Dog meets the current consumer demand for foods from around the world.”
“The new limited editions are a great extension to the Rustlers range, not only delivering interest and stand out on shelf, but at a competitive price of £1 each, they also drive incremental sales for the category.”
* Source: Nielsen Scantrack Total GB 52 w/e 16 May 2009
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